Public Speaking Articles

Five Tips to Prevent Burnout for You and Your Event Planning Team

Special Announcement:  
With all of the unrest and uncertainty in the world because of Covid-19, we chose to publish this article on event planning burnout to help you. Event planners and speakers alike, are facing a huge downturn because of canceled or postponed events, and here at eSpeakers we are no different. Preventing Burnout during these times will be important as you work to keep yourself afloat. If you are struggling with how to approach the coming months, you should also read our article about how to move your speaking career to the virtual sphere.

How do you prevent burnout as an event planner?

Did you know that event planning is one of the most stressful jobs there is? That’s right; right after firefighters, police officers, and airplane pilots come the unsung heroes of the event industry—the planners!  

Let The World Know You Can Present Virtually

All of us here at eSpeakers want to send our best wishes to all of you in the speaking industry during this challenging time. These are these unprecedented times in this industry, but there’s something you can do right now

When we see a challenge, we also see opportunity. Many companies are instituting work-from-home policies and social distancing. This new work environment is challenging for many employees, creating a more fragmented workforce and straining company morale.

45 Event Terms That Every Planner Should Know

The event industry is growing fast. This is great news for planners, but it can still be stressful for your event planning business. Keeping up with  new industry terms and trends can be intimidating, but it’s essential if you want to show authority and gain trust from your clients and listeners.

With new trends come event planning industry terms and lingo that you need to know to be successful in your business. Beyond the buzzwords comes the tried and true terminology that every experienced planner knows, but someone new to the industry may be unaware.

Having a long list of event terms at your disposal, no matter how long you’ve been an event planner or speaker, can help you understand the in’s and out’s of the industry and encourage you to be a well-informed professional. This becomes especially critical when you’re pitching to new clients and meeting with collegues.

Canceled Speaker: What Do You Do If Your Speaker Canceled?

So you’ve spent months and months planning an event. It’s the biggest ever, you’ve pulled out all the stops and covered all your bases. You’ve planned for every single possible contingency. Especially the biggest one. But then, without warning, you find yourself dealing with a canceled speaker last minute.

A nightmare, right? You’ve printed all the programs and posters with that person’s face all over them. Attendees have bought tickets with the promise of hearing an awesome keynote speech from this particular speaker. And the—admittedly, rare—unthinkable has happened. One of the worst things that could happen, really. Your keynote speaker canceled and it feels like there’s no way to redeem yourself.

7 Tips to Save Money When You’re Planning an Event

Event planning has always been a tough industry. And now with our ever more competitive economy and smaller and smaller budgets, planning an event is more challenging than ever. 

Gone are the days of sky’s the limit budgets. Now, clients are expecting their planners to pull off the same events they always have but at greatly reduced budgets. 

Everyone is trying to save money. And if you want to succeed in today’s planning industry, this means you, too.

5 Nuggets Of Advice For The Novice Professional Speaker

Written by Dana Brownlee as a Forbes Contributor

In my previous post, “Tired Of Speaking For Free? Here’s How To Get Paid To Speak,” I tackled the thorny issue of how to secure paid speaking engagements, but getting paid engagements presumes the speaker is worth the big bucks and not all are. Easily commanding five figures per talk, the best speakers have taken their craft to the next level. Here are a few nuggets of advice for novice professional speakers seeking to do just that.

Celebrating 57 years of the “I Have A Dream Speech”

DR. MARTIN LUTHER KING, JR.
57 years ago, Martin Luther King Jr. gave one of the most famous and influential speeches in American history. The “I Have a Dream” speech was effective not just for its words, but also for Dr. King’s impassioned delivery.

It represented the feelings of millions of people fighting for civil liberties. The speech, given by a lesser man in a lesser setting may not have earned the same attention. Dr. King knew if he were to truly help bring about change, he would need a speech and setting that would inspire. The March on Washington and “I Have a Dream” speech caught the attention of a nation, and brought it closer to the much-needed change.

eSpeakers believes in the power of great speeches like the “I Have a Dream” speech, and in great speakers like Dr. Martin Luther King, Jr. To honor his speech given 57 years ago, eSpeakers has created an infographic in commemoration of that great moment in American history. You can view the infographic below.

Click this link to see the full inspiring infographic:
Celebrating 57 years of the “I Have A Dream Speech” Infographic

To find great and inspiring speakers for your own event, consider searching eSpeakers Marketplace.

How To Book a Celebrity: Ten Things You Need to Know to Bag a Big Name

Hiring a speaker is a challenge in itself. Hiring a celebrity speaker is a whole different ballgame!

A celebrity speaker will drive lots of traffic and attention to your event; the free buzz that this person will create for you can pay for itself, it’s true. 

If you decide you want to book a celebrity for an upcoming event, you need to consider that there are two sides to this coin. 

But if you book a celebrity, you also need to be on a level of professionalism that you may not have achieved before. You have to have all your ducks in a row before you even consider contacting a celebrity to appear at your event.

Bring your “A” game.

If you appear in any way unprepared when you reach out to a celebrity’s PR team, they will not even consider your proposal because it will smell like a “waste of time”.

Celebrities don’t have time to waste. They also have their public reputations to consider. Most of them won’t appear at an event that won’t make them look good. If you come off as unprofessional at the get-go, they won’t sign on. 

The way to successfully book a celebrity is to approach their PR person with all the information they need in a concise document that allows them to assess your event, what it has to offer and make a quick yes or no decision. If your proposal is incomplete or messy, it will much more likely be a “no”. 

You don’t want that.

For them, time is money, so you need to have all your expectations set and ready to present up-front. With that in mind, we put together a list to help you present a strong proposal. 

How to book a celebrity: Ten things you need to know to bag a big name.

Your budget. 

Big surprise: celebrities cost a lot. Be prepared to pay a minimum of $50,000 all the way up to a six-figure number. 

Why you want to book a celebrity.

Don’t just choose celebrities at random, just for the sake of having a big name. Your celebrity’s presence at your event should make sense. So know the purpose and theme of your event, and choose a celebrity who fits in with that idea. An appropriate person will have a much stronger effect than someone who is there just for the sake of their celebrity status. 

How you want your celebrity to fit into your event.

Curate your celebrity speaker into your event for the greatest effect. Consider who they are and what they have to offer your attendees—would a full 60 or 90-minute keynote speech be appropriate, or a moderated Q & A session? Every speaker brings something unique to an event, even celebrities. Remember that when you are proposing your event to them.

Your event location.

The location of your event will affect which celebrity you will be able to book, because of two factors: 

  • Flying a celebrity from afar will cost more on your end.
  • You will need more time to book a celebrity speaker the farther you are from where they live. 

Your speaker may not want to fly thousands of miles. So the farther you are from city centers, allow more time to find someone who can.

Your timeline.

You need to know the exact dates and times that your celebrity will be speaking, down to the minute, before you contact them with your proposal. Most celebrities want to spend as little time as possible at your event (no offense, it’s a time thing) so they will arrive shortly before their allotted time and leave shortly afterward. Provide this information upfront.

Your team.

Your celebrity needs to know that there is a solid team ready to receive them. If they don’t know who to contact or your team seems to change on a daily basis, you will seem unprofessional and they won’t want to be involved. Make it clear who on your team does what, and how they should contact them.

Your speakers bureau.

Using a speakers bureau can cut down on a lot of back-and-forth and guesswork for you. It is a speakers bureau’s business to know which celebrities are available for speaking engagements, what they charge, and what their special expectations are. Engaging a speakers bureau to do all this legwork for you can save you a ton of time.

Not sure where to start? Check out our directory of celebrity speakers!

Who they are speaking to.

It’s important to know who your audience is, so your celebrity can know what to expect if they accept your offer. Also, they can curate their speech appropriately so they can have a greater impact, which is better for them and for your audience.

Your marketing plan.

All of your promotional material will need to be okayed by the celebrity’s PR team before it is distributed. To avoid wasted resources when they reject something you’ve already paid for, make sure you know how you plan to promote the event so you can get their approval as soon as possible.

Your Plan B.

This doesn’t go on your proposal. But it’s important to have a strong Plan B, because most celebrities will have a cancellation clause written into their contracts in case they are offered a film or other such engagement and need to back out suddenly. If this happens, you need to be ready to deploy your second-best speaker at a moment’s notice!

This list will help you get everything you need in line to book a celebrity for your event. We hope you enjoyed it. If you think we missed anything important, let us know!

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Your Ultimate Event Planning Checklist!

So you’ve done the hustle, you’ve sold your skills and pitched like crazy. And you did it—you landed that next big contract!

Well done…now what?

This one’s bigger than any event you’ve organized before and you’re feeling ever-so-slightly in over your head—you’re more nervous than excited! And you’re not sure where to start.

What you need is an event planning checklist that will ease your fears. 

With all the moving parts involved in planning an event, it’s easy to get overwhelmed. But don’t panic—you’re at the very start. The perfect place to be to plan an unforgettable event from the ground up.

But first, you need to get organized.

With this event planning checklist, you can keep track of all those little details and make sure you don’t forget anything.

eSpeakers Ultimate Event Planning Checklist

14 to 18 months prior to the event:

  • Write your event planning checklist!
  • Select and hire your planning committee
  • Delegate tasks and responsibilities
  • Create a preliminary budget
  • Establish objectives, goals, and theme of the event
  • Create a website 
  • Put together a mailing list
  • Create a marketing plan
  • Send an email blast: save the date
  • Venue search/site visits
  • Begin soliciting sponsorship
  • Outline event agenda
  • If you are using one, hire a decorator 
  • Establish satellite events 
  • Establish logistical parameters:
    • Space requirements
    • Number of attendees
  • Send out RFPs for ancillary services (transportation, equipment rentals)

Looking for the perfect speakers for your next event? Search our speaker marketplace here!

10 – 16 months before the event:

  • Contract ancillary services
  • Establish rates and pricing/early bird pricing
  • Begin promotion!
  • Launch social media campaign and platforms
  • Build registration platform on the website
  • Finalize contracts with venues and pay deposits
  • Seek out and secure speakers and facilitators
  • Arrange transportation and accommodation for speakers and guests
  • Be sure your website(s) can handle increasing traffic

6 – 10 months before the event:

  • Open registration 
  • Finalize sessions
  • Layout program
  • Plan event logistics with vendors (travel, menus, etc.)
  • Print and send out brochures

3 – 6 months before the event:

  • Confirm menus and ancillary venues
  • Review audio-visual requirements
  • Begin your “Event Day Master List”
  • Determine the final print date
  • Keep the website updated with new information
  • Finalize speakers and agenda

1 – 3 months before the event:

  • Hire and train event staff
  • Order attendee materials and swag (nametags, t-shirts, notebooks etc.)

As a professional in the event planning industry, you’re in the perfect position to help your colleagues find the right speakers to make their meetings great! Connect with our SpeakerShare program to learn how you can make a commission from referring speakers!

6 weeks – 2 months before the event:

  • Finalize decorative details
  • Prepare post-event survey
  • Email and snail mail reminders to speakers

2 – 6 weeks before the event:

  • Print signage, programs, and other literature
  • Finalize attendance numbers
  • Troubleshoot digital/online apps and technologies

1 week before the event:

  • Review Master Plan
  • A/V run-throughs
  • Troubleshoot equipment
  • Event walk-throughs with key personnel
  • Email updates to speakers and other participants
  • Familiarize personnel with logistical details of venues
  • Collect all presentations on USB sticks
  • Prepare check-in materials
  • Close registration, provide final numbers to venues and hotels
  • Prepare gifts for speakers and participants
  • Train event support staff

Day of the event:

  • Meet and greet
  • Oversee smooth functioning, monitor safety and cleanliness put out fires

Week after the event:

  • Email post-event questionnaires
  • Send thank-you letters to VIPs and speakers
  • Post-event breakdown meeting with key personnel
  • Begin planning the next event!

An event planning checklist is essential to keeping organized whether you’re a veteran planner or are brand new to the industry. Is there anything we missed? Let us know in the comments.

Now, get planning!

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